The game behind the game
Sports Newton
Explore the world of sports beyond the surface—covering business dynamics, strategic decisions, and the stories that shape teams, leagues, and athletes.
José Mourinho is back at Real Madrid in 2026. Sixteen years on, the Special One returns to a club that has stopped being afraid of losing — and that is exactly why they...
Saudi Arabia's Dunes T20 League launches in October 2026, bringing professional cricket to the Gulf for the first time. We break down the business case, Vision 2030...
Discover the business strategy behind Stephen Curry’s $400M+ 10-year partnership with Li-Ning. From leaving Under Armour to building a global Curry Brand with golf...