Muhammad Raza Ali

Cricket Finds Its Desert Stage: The Business and Promise of Saudi Arabia’s Dunes T20 League

Saudi Arabia’s Dunes T20 League launches in October 2026, bringing professional cricket to the Gulf for the first time. We break down the business case, Vision 2030 alignment, sponsorship landscape, and what it means for the sport’s future in the region.

Cricket Finds Its Desert Stage: The Business and Promise of Saudi Arabia’s Dunes T20 League Read More »

Stephen Curry’s Game-Changing Partnership with Li-Ning: What It Means for Athlete Brands and Global Sportswear

Discover the business strategy behind Stephen Curry’s $400M+ 10-year partnership with Li-Ning. From leaving Under Armour to building a global Curry Brand with golf, athleisure, and retail expansion in China and the US.

Stephen Curry’s Game-Changing Partnership with Li-Ning: What It Means for Athlete Brands and Global Sportswear Read More »